The identity for BAM Cinema Fest is a typographic manifestation of what the festival is at its core—a festival of emerging voices in American independent cinema in Brooklyn. The design features typography that quite literally emerges from the screen or printed page.
My role: Original Concept, Art Direction, Design, Motion Graphics
BAM Cinema Fest Identity
Shown below is a preliminary mood-board full of inspirations from Saul Bass’ quintessential movie titles to René Ferracci’s iconic typographic posters done for Cannes in the 1970s. I was really drawn to the bold colors, drama, and personality of the letterforms.
In creating the typography, I wanted to evoke the same sense of theatricality and playfulness, while remaining sophisticated and true to the BAM brand. Shown here is the alphabet I created based off of BAM’s signature font, News Gothic—also used in the BAM Cinema Preshow.