BAM Cinema Fest 2015 Identity
Expanding upon its brand refresh in 2014, BAM Cinema Fest continues to represent emerging talents in American independent cinema. In 2015, the identity is back and more vibrant than ever.
My role: Original Concept, Art Direction, Design, Motion Graphics
Establishing the brand components was an important step in ensuring consistency across the campaign. Shown here are the constants seen throughout.
BAM Cinema Fest lockup
Set to a jazzy track again this year, the trailer really sets the tone for the festival. The hot yellow against the black vibrates off the screen as the spotlights do a dance. Or is it a little bit of sunshine? Storyboard below.