BAM Cinema Fest 2015 Identity

Expanding upon its brand refresh in 2014, BAM Cinema Fest continues to represent emerging talents in American independent cinema. In 2015, the identity is back and more vibrant than ever.

My role: Original Concept, Art Direction, Design, Motion Graphics

 
 

Elements

Establishing the brand components was an important step in ensuring consistency across the campaign. Shown here are the constants seen throughout.

 

Spotlight

Cfest15Elements1.png

BAM Cinema Fest lockup

Cfest15Elements2.png

Display type

Cfest15Elements3.png

Secondary type

 

Campaign Rollout

 
 
 
 
 
 

Festival Trailer 

Set to a jazzy track again this year, the trailer really sets the tone for the festival. The hot yellow against the black vibrates off the screen as the spotlights do a dance. Or is it a little bit of sunshine? Storyboard below.

 

Exploration Outtakes