BAM Cinema Fest 2014 Identity
The identity for BAM Cinema Fest 2014 is a typographic manifestation of what the festival is at its core—a festival of emerging voices in American independent cinema in Brooklyn. The design features typography that quite literally emerges.
My role: Original Concept, Art Direction, Design, Motion Graphics
Shown below is a preliminary mood-board full of inspirations from Saul Bass’ quintessential movie titles to René Ferracci’s iconic typographic posters done for Cannes in the 1970s. I was really drawn to the bold colors, drama, and personality of the letterforms.
In creating the typography, I wanted to evoke the same sense of theatricality and playfulness, while remaining sophisticated and true to the BAM brand. Shown here is the alphabet I created based off of BAM’s signature font, News Gothic—also used in the BAM Cinema Preshow.
The mood and tone of the festival really came together in the promotional trailer. Shown here are preliminary sketches and storyboards.
Once the identity was established, the rest of the campaign really came to life. Featured here are indoor and outdoor signage, subway campaign, brochures, posters, and totes.