BAM Cinema Fest 2014 Identity

The identity for BAM Cinema Fest 2014 is a typographic manifestation of what the festival is at its core—a festival of emerging voices in American independent cinema in Brooklyn. The design features typography that quite literally emerges.

My role: Original Concept, Art Direction, Design, Motion Graphics

 
 

Creative Identity

Shown below is a preliminary mood-board full of inspirations from Saul Bass’ quintessential movie titles to René Ferracci’s iconic typographic posters done for Cannes in the 1970s. I was really drawn to the bold colors, drama, and personality of the letterforms.

KP_BAMCinemaFest_Moodboard
 

Typography

In creating the typography, I wanted to evoke the same sense of theatricality and playfulness, while remaining sophisticated and true to the BAM brand. Shown here is the alphabet I created based off of BAM’s signature font, News Gothic—also used in the BAM Cinema Preshow.

KP_BAMCinemaFest_Typography
 

Promo Trailer

The mood and tone of the festival really came together in the promotional trailer. Shown here are preliminary sketches and storyboards.

 

KP_BAMCinemaFest_StoryboardSketch
 
KP_BAMCinemaFest_SketchSpotlight
 
KP_BAMCinemaFest_Storyboard
 

Campaign Rollout

Once the identity was established, the rest of the campaign really came to life. Featured here are indoor and outdoor signage, subway campaign, brochures, posters, and totes.

KP_BAMCinemaFest_LightpoleBanner
 
KP_BAMCinemaFest_SubwayAd
 
KP_BAMCinemaFest_BrochureTile
 
KP_BAMCinemaFest_PostersCinemas
 
KP_BAMCinemaFest_Tote
 
KP_BAMCinemaFest_IndoorSignage
KP_BAMCinemaFest_OutdoorSignage
 
Screening at the BAM Harvey Theater
 
 

Reception

The BAM Cinema Fest Identity and Festival received much critical acclaim during 2014, including two features in the Communication Arts 2015 Typography Annual, a HOW In-House Design Award, a feature in the New York Times, and more.

 
 
 
 
KP_BAMCinemaFest_NYTFeature
 
Screening at Brooklyn Bridge Park

Screening at Brooklyn Bridge Park

Director Q&A

Director Q&A